A Study On The Mechanism Of The Impact Of Cultural Creativity On Manufacturing Industry

Nowadays, the cultural creativity develops rapidly with the growth of economics and people’s spiritual needs. The cultural creativity has a profound effect on the manufacturing industry. Therefore, the mechanism of the influence of the cultural creativity to the manufacturing industry is important and needs to be studied. In this context, basing on many kinds of theories, such as the theory of economics, spirit economics, literature and arts,and so on, this article tried to systematically research the mechanism of the cultural creativity effect on the manufacturing industry.At first, this paperdefines the concept of the cultural creativity, then it analyses the factors affecting the cultural creativity, the law of the development of the cultural creativity, and two kinds of factors which are cultural creativity′s own factors and companying factors affecting the manufacturing industry. Based on many typical cases and datas of the cultural creative′s impacts on the manufacturing industry, this paper studies the impacts on manufacturing productions, enterprises and the industry. The study shows that the cultural creativity has an important influence on the value composition, technology and process, appearance design, brand, and the added value of manufacturing productions. And it also changes the competition strategy, value chain, business model, management and organization mode of the enterprises. In addition, the cultural creativity has profound influence on the manufacturing industry: it expands the factors of productions, introduces many manufacturing resources, propels the new internal integration of manufacturing industries, transforms the life cycle of some manufacturing industries, promotesthe traditional culture of a part of manufacturing industries. So the total added value in the products of the manufacturing industry is increased, the new industrial cluster effect appears, the life cycle of some manufacturing industry is prolonged, some traditional manufacturing industries are changed into fashion and luxury goods manufacturing industries. So the structure of manufacturing industries will be fundamentally reconstructed, and the manufacturing industry will be improved. On the basis of the above analysis, the article puts forwards some suggestions about how to use the cultural creativities to promote transformation and upgrading of manufacturing industries in China.These suggestions include Improving the development environment of cultural creativities, increasing the amount of cultural creativities in the production, Using the cultural creativity to promote the whole manufacturing industry and the reconstruction of the industrial structure of manufacturing industries,and so on.This study is helpful to recognize the mechanism of the cultural creativity effects on the manufacturing industry, and it also provides the scientific theory and suggestions about how to propel the combination of the cultural creativity and the manufacturing industry, and how to promote the manufacturing industry using the cultural creativities.