| In recent years, with the rapid development of economy and technology, theimprovement of people’s spiritual and cultural level, the cultural creativity industryhas become the sunrise industry of world’s most commercial value and culturalconnotation, it’s one of the important indicators to measure a country’scomprehensive strength. The healthy development of the cultural creativity industryhas great significance for improving the ecological environment, promotingcomprehensive and sustainable economic development, and pushing thedevelopment of China’s traditional industries.This paper first described the theory of industrial chain, then compared thecurrent development of cultural creativity industry in developed countries,summarized the current development of China’s cultural creativity industry. Mainlydrew industrial chains of cultural creativity industry and major sectors, analyzedthe meanings and internal connecting links of industry’s upper, middle and lowerreaches. Then used the econometric model to make a quantitative analysis about theimpact factors of cultural creativity industry, then combined the realisticcharacteristics of cultural creativity industry in China, provided the targeted policyrecommendations. Finally gave the full-text summary and development trendoutlook of cultural creativity industry.The innovation of this paper was to draw the industrial chains of culturalcreativity industry and major sectors and analyze the characteristics of industrialchain’s upper, middle and lower reaches and their mutual relations; empiricalanalysis can help to grasp the impact factors in this industry more accurately. Thedefects were just selected several major sectors to draw industrial chain; due to thevarious practical constraints, impact factors were not considered comprehensivelyenough; it was difficult to obtain data of the cultural creativity industry, so chosecultural industry data instead, so gave the empirical results bring some errors. |
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