The Design Research About The Graphic Design’s Promotion Of New Energy Vehicles

Since the 21 st century auto-pollution is a global problem that is increasing in scale and sophistication. More and more people pay attention to this.With the rapid economic development and the increase of car ownership, there are many negative problems such as traffic emission pollution and fuel consumption, etc. In recent years oil prices fell, but oil is a finite resource, and burning oil harms the environment. As a national strategy, every major automaker in the world focus on new energy automotive industry. The design research about the graphic design’s promotion of new energy vehicles becomes more and more important.The first part of this paper introduces the classification of new energy vehicles and its developing track in China and other countries. Summing up the brand for so many new energy vehicles in the market. Combined with the example of the analysis of new energy vehicles’ brand tend to be flat design, summarizing the problem in China. The second part take YUTONG as an example, analyze the different part of the brand recognition system of YUTONG. The final part of the article, through the analysis of the development of the new energy vehicles’ brand recognition system, extracting the creative thinking of the concrete in order to guide the works of design innovation.