Research On Visual Creative In Cartoon Image In The Brand Promotion

Anime visual image of the symbol in the digital multimedia technology rapid development under the background of vigorous development.Visual creative play a mainstay role in it.Animation industry has increasingly become the core industry of the 21 st century,set up by the cartoon brand world interactive platform to promote the national culture exchange and cooperation,in the animation image design contains the identity recognition,image recognition,color system,anime,spatial texture feature recognition and other visual elements is not only beneficial to the cartoon art performance tension rooted in the brand image,play an important role for the shaping of the brand influence.The anime derivatives are popular in the brand marketing strategy,brand promotion process of animation derivatives to further advance the spread of brand culture and application.In this article,through shaping Q son this anime the effect and influence of visual image in the brand publicity value analysis,summed up the Q wang cartoon image in brand visual image application system of brand emotional shape and specific promotion strategy,marketing.Combination of image study,semiotics,sociology economics and communication,the combination of research methods to explore the Q cartoon image and brand innovation advantage.Through relevant extension application case study,further summarizes the visual creative can be in the form of abstract,symbolic and diversity of visual creative application research,both in creative applications should exist for high recognition visual characteristics of the brand image promotion,should also be combined with the concrete application of digital media is studied.