Brand Visual Image Promotion Design Of Community Embedded Pension Model

At present,China’s elderly population has grown substantially,and the aging process is accelerating.According to the statistics of the National Committee on Aging,by 2050,the elderly population will reach one third of the national population,so it is urgent to solve the problem of old-age care.Nowadays,the traditional home care model is changing due to different issues such as children’s working hours,support pressure,and lifestyle.The community-embedded old-age care model is the complement and integration of institutional old-age care and community home-based old-age care.It integrates and utilizes the old-age service resources in the community to provide professional,personalized and convenient old-age care services for the elderly nearby.This research designs and promotes the service content and image of the community-embedded pension model.The promotion design includes the logo,IP image,illustrations,and H5 of the community-embedded pension institution of "Annual Rings".In this graduation project and thesis,the complex information and data of the community can be embedded in the elderly care institutions,and the design is carried out through the information visualization of the combination of pictures and texts.The 2.5D illustration style is used to display the pictures and texts visually,which is beneficial to the staff to improve work efficiency.It is beneficial for users to quickly extract information,save time and energy,and make it better disseminated.The image design of the community-embedded pension model can enhance the popularity of this new pension model and make it better disseminated and promoted.