“Q-FLY INTELLIGENT” Agricultural Plant Protection UAV Brand Image Design

The topic of this design is- "kai fly smart" eppo uavs brand image design,project comes from the high-tech enterprise and intelligent technology co., LTD.,hangzhou design goal is according to the market demand, the full shape the high-tech enterprise brand image and brand visual transmission design, convey to the target group of product brand positioning and popularize the concept of plant protection service. Design content including brand image design and the Internet and mobile terminal visual communication design. The design completed this topic of the enterprise brand image design requirements, for the high-tech enterprise brand image design practice provides the certain model, and through this topic's visual transmission design, for eppo uav enterprise brand image transmission method provides a new train of thought and design innovations.Demand research report, "kai fly smart" eppo unmanned aerial vehicle(uav) belongs to the new type of high and new science and technology enterprises, science and technology enterprise brand idea, brand image can be converted to visual language to convey to the audience is the basic needs of enterprise. Defined according to this topic research and design the category, the current plant protection unmanned aerial vehicle(uav) market present situation and trend, brand image design and promotion of high-tech enterprises have investigated the problems and requirements of the study, as well as to the relevant type of science and technology enterprise brand image shaping case study analysis, found that many high-tech enterprises are too one-sided emphasis on research and development and product quality, for the enterprise image and communication is not, setting up brand awareness is weak, cause most of the developing the awareness is not high, the brand image is the same degree is high, the application is not flexible, single issues such as brand communication way. In view of this, this design in visual communication design as the breakthrough point, to extract elements shaping the brand image, by means of visual communication, the final will be the same brand differentiation and increase brand core value as the goal, will brand into the market quickly.Theory study. According to the goal of this project and design requirements, brand image and brand of high-tech brand visual transmission design related literature theory study, for this design provides a solid foundation and in the right direction.Through the study of the system of a large number of literature, books data combing of science and technology, brand image design and visual communication research,summarizes the specific content of science and technology, brand image design and brand communication strategy, visual communication as creative breakthrough point to this topic of brand visual design and brand image design.Design practice report. According to the brand characteristics of science and technology enterprises, the use of visual elements extraction approach to product form abstract extraction remodeling as a brand logo, intuitive expressed this topic of enterprise products and services and properties, and a complete brand image base application design, unified visual image of the brand. According to the research of plant protection service of low penetration and this topic brand design requirements,will be the new service concept into a visual image design for six f "let farmers hands free" the theme of the posters, and extending the visual concept and elements of design created the brand site, product propaganda video and mobile phone terminal small unmanned aerial vehicle(uav) game, work can through the Internet and mobile media visual transmission, will the concept of universal access and expand the brand influence and competitiveness.