Research On Brand Visual Image Design And Promotion Under Internet Media

In the context of the digital age of the 21 st century,the rapid development of new media digital technology and Internet technology has brought qualitative changes.The continuous propagation and subversion of brand visual image design disseminate a large number of new media means through continuous iteration and subversion.The form and carrier of its promotion have become more diversified,and this change has brought new thinking to how we can better adapt to the development trend of the era brand image design.Our lives are filled with screens of all kinds.The rapid development of electronic devices such as mobile phones,notebooks,computers,smart watches,smart TVs,etc.The "screen age" seems to have come.In this new trend,opportunities as well as challenges coexist for companies.The visual communication of the brand image has become particularly critical in this particular era.In order to allow companies to stand out for a broader development,we should be active to study the transformation strategy of corporate brand image design and promotion under the Internet platform.And the combination of the two should follow the new development trend.How to make use of the power of brand image communication to allow companies to flourish in the Internet era has become an important turning point for corporate progress.That is,after computer technology,networks,and various electronic devices are involved in brand design and promotion,it is necessary to break the pattern and innovate,and it needs to be more suitable for the characteristics of the Internet media.How to apply these novel medium means as the carrier of design and promotion under the Internet media to attract the consumers and meet their psychological demands,interact with them,which better facilitate the development of the brand.In the background of the rapid development of the Internet media,brand visual image design and promotion have changed in concept,media and form.This article mainly selects the e-commerce brand and the Wen Bo brand two categories of brands for case study analysis.E-commerce brand is mainly based on the Internet platform for sales,is the most complete brand area in the Internet media,we should learn from the advantages of E-commerce brand image design and promotion.Then for the Wen Bo brand,a historical and cultural brand with a strong inherent color and strong characteristics,we put forward some forward-looking opinions that can be used for reference.Wen Bo products are better adapted to the Internet age,undergo a certain degree of transformation,and better adapt People’s growing spiritual and material civilization needs.This paper firstly conducts the conceptual discussion and role analysis of the Internet media and brand visual identity system.Define the influence of the Internet media on brand image and the relationship between the two;then discuss the new forms and trends of brand design and promotion in the context of the Internet big data era.Then,according to the new development status,a new method for designing and promoting brand visual image adapted to the development of new media are proposed.Exploring the specific application forms,means and methods of the new media means under the Internet media,and forming the combination of cutting-edge technology and design,the combination of theoretical research and applied research,the application of innovation-driven,cross-boundary fusion.Focusing on the various clever explorations of the former,the ?3N? design strategy---?New Requirement? + ?New Current? + ?Using New Superiority?(New Superiority)---is proposed in a deeper and more creative way.The combination of theory and practical application,the final selection of the project ?Buke? book resource flow sharing platform as a design object,research and design of the brand image of the cultural products with the core of the emerging sharing concept in the context of the Internet design and promotion.Analysis of the ?Buke? project design background and status,user characteristics,user psychology,user needs and other data,according to the method of the previous summary of the method to verify the practice.