The Integration Study Of Chongqing Loyalty Culture And Tourism Industry

Loyalty culture is a wonderful culture in the Bayu culture. Bayu culture is pluralistic and compatible with penetration. Loyalty embodies the culture is a spiritual beliefs, distinctive characteristics, unique, advocating the idea is “three loyalty”: loyalty, filial piety and justice, loyalty culture is one of the Bayu cultures that has a long history, one of the most characteristic value. In the background of that today’s national unity and revitalization of the country, maintaining social stability, safeguarding national unity and integrity, Chongqing vigorously play the social value of the culture of loyalty, create a loyal culture atmosphere, has important significance to development of society. Therefore, strengthen integrate Chongqing loyal culture and tourism industry, play loyal culture in the contemporary social life play its proper functions, the best way is not only the needs of social and economic development, but also improve the well-being of the people, strengthen the needs of the tourism industry. Under this background, the research on the integration of Chongqing’s loyal culture and tourism industry will have a fundamental impact on the social and economic development in Chongqing.By analyzing the relevant references home and abroad, loyalty cultural theory, cultural industries and tourism industry to sort out and explore the theory, based on the analysis of Chongqing loyal culture and tourism industry on the current situation and problems, explore Chongqing loyal Culture and Tourism integration and diversification path model of integration. On the basis of Chongqing loyal culture and tourism industry value chain structure, we analyze the Chongqing loyal culture and tourism industry path, combining culture and tourism industry in Chongqing loyal integration phase characteristics proposed choice of integration path. Chongqing tourism combined with the characteristics and features of cultural loyalty, loyalty based on the analysis of cultural and tourism industry on the path to explore resource sharing model of integration Chongqing loyal culture and tourism integration, integration of technology penetration model, market integration develop pattern, business integration model of integration, spatial aggregation and fusion model, a variety of complementary fusion mode function mode, put forward specific pattern of Chongqing loyal culture and tourism industry, including the loyaltycultural industry model, loyalty cultural tourism performing mode, loyalty culture Cinema travel patterns, loyalty cultural tourism festival mode, loyalcity cultural and creative leisure mode, loyalty and spatial patterns of cultural and creative tourism, loyalcultural and creative tourism commodities mode, loyal cultural Tourism Groupdrive mode.