Research On The Integration And Development Of Cultural Industry And Tourism Industry In Cangnan County

Industry is the product of social division of labor and improved labor productivity,and industrial integration is the general trend of economic development.With the development of social economy and the improvement of the quality of life,tourism has gradually become the normal and just need of people’s lives.Tourism can provide diverse ways for the dissemination,promotion,and value enhancement of culture;At the same time,culture will become the fundamental factor for the tourism industry to enhance its cultural connotation.Through the development and utilization of cultural resources and the expansion and application of creative ideas,the industrial chain of the tourism industry can be extended and added value can be increased,forming a good trend of integration and coordinated development of the cultural industry and the tourism industry.As an important industry in Cangnan County,the tourism industry has created enormous economic benefits for the county,but there are still some problems in the development process,such as insufficient innovation in the tourism industry,low optimization of management mechanisms,and lagging development of tourism resources,which restrict the further development of the county’s tourism industry.Cangnan County is rich in cultural resources,but the development of the cultural industry is relatively uneven.It focuses on the manufacturing industry of cultural products,while ignoring the deeper expansion and value development of cultural resources.Therefore,enhancing the cultural value of the tourism industry and expanding the development space of the cultural industry will play a crucial role in the high-quality development of Cangnan County.This article will take the integration of cultural industry and tourism industry in Cangnan County as the research object,and based on a summary of existing literature on cultural and tourism integration,and based on a survey of the development status of the two major industries of culture and tourism in Cangnan County,this paper analyzes the current integration status of cultural and tourism industries in Cangnan County from the perspectives of integration mechanism and mode,then using a questionnaire survey to analyze the actual situation through the setting of relevant survey questions,and discover the existing problems in the integration of Cangnan County’s cultural industry and tourism industry,and then propose suggestions from two aspects: the construction of integration paths and the formulation of security measures.