The Research On Cultural Heritage Tourism Development Of Chongqing Diaoyucheng Fortress From The Integration Of Cultural Industry And Tourism Industry

Marked by the establishment of the Ministry of Culture and Tourism,the state has continuously increased capital investment and policy support for the integration of cultural and tourism industries.At present,the integrated development of culture and tourism has become a national strategic measure of great strategic significance.Under this background,China is gradually forming a group of cultural and tourism bases with cultural connotations of the new era,providing strong support for the development of the cultural and tourism industry and social and economic growth in the region.Cultural heritage is an essential capital for the integrated development of regional culture,and tourism has become a crucial part of improving local brand advantages and competitiveness.However,how to give full play to the tourism value of cultural heritage through cultural and tourism integration development path,deepen the cultural heritage tourism connotation,transform cultural heritage into cultural tourism products that can be appreciated and experienced,enhance the brand awareness and competitiveness of scenic spots,and promote the sustainable development of scenic spots,there is still room for further discussion.The article takes the cultural heritage scenic Chongqing Diaoyucheng Fortress as the research object and analyzes its cultural heritage using the literature research method,case study method,field interview method,and questionnaire survey method under the guidance of industrial integration theory,cultural tourism integration theory,and sustainable development theory.The status quo and existing problems of integration and development with tourism,and put forward the corresponding integration development path,and at the same time sum up the experience of cultural heritage and tourism integration development,to provide reference and reference for the development of cultural heritage tourism in other regions of the country.First of all,the article summarizes the appraisal and evaluation of the cultural heritage tourism resources of Diaoyucheng Fortress and the investigation and analysis of the current situation of the integration of cultural heritage and tourism in Diaoyucheng Fortress.Social and economic values,these resources are a good foundation for the integrated development of Diaoyucheng Fortress’ s cultural heritage and tourism,but the integrated development of Diaoyucheng Fortress’ s cultural heritage and tourism is still in the early stages of exploration.The exploration and practice of integrated utilization,cultural tourism product development,cultural tourism brand image shaping,cultural tourism service level,and other aspects are not enough,and it is necessary to integrate and innovate cultural heritage and tourism from a higher level.Secondly,based on the foundation of the previous investigation,analysis,and summary,the article puts forward the corresponding fusion development path that combines the relevant theories of cultural and tourism integration development,Diaoyucheng Fortress cultural heritage and tourism development and the existing problems: Diaoyucheng Fortress should establish science Development concept,strengthen organization and integration operation;perfect cultural tourism resource protection system,integrate regional cultural tourism resources;create diversified cultural tourism products,enhance product experience and creativity;shape unique cultural tourism brand,innovate cultural marketing strategy;improve basic services Facilities to train cultural and cultural compound talents.Finally,the article summarizes the experience and enlightenment of the integrated development of Diaoyucheng Fortress’ s cultural heritage and tourism.Based on the integrated development of Diaoyucheng Fortress’ s cultural heritage and tourism,it builds a five-in-one integration of organizational integration,resource integration,product integration,marketing integration,and service integration.The travel integration development path system is intended to provide reference and reference for the integration of cultural and tourism development in other scenic spots with similar development situations in China.