Research On The Integration Development Of Qi Culture Industry And Tourism Industry In Zibo City

With the improvement of material living standards,the traditional development mode of tourism industry can’t meet people’s personalized spiritual needs,but more pursuit of tourism products and services with high cultural value and strong sense of experience.It is precisely driven by this demand that the development mode of tourism industry is more and more diversified,and there is a phenomenon of merging with other industries.Among them,the integration of cultural industry and tourism industry has been welcomed by the broad masses of the people because of its high taste and high quality,which is unmatched by other industries,and has formed a new business form with vigor and vitality.Zibo City,Shandong Province,as the hometown of Qi and the birthplace of Qi culture,has unique and unrepeatable Qi culture resources.It is an important way for Zibo City to realize industrial transformation and upgrading by giving full play to this unique resource advantage to promote the integrated development of cultural industry and tourism industry in Qi and to create a cultural tourism brand with regional characteristics.And how to realize the integration of these two industries to meet the needs of consumption and cultural needs,there are still many problems to consider and study.Therefore,it has theoretical significance and social value to study the integration development of Qi culture industry and tourism industry in Zibo City.This paper is divided into five parts and seven chapters:The first part is the introduction of this paper,which mainly elaborates the research background and significance,research status at home and abroad,research content and methods;The second part is the second chapter,which analyzes the basic theory of the integration development of cultural industry and tourism industry,focuses on the theory of industrial integration and its relationship with the industrial boundary,expounds the boundary and interactive development mechanism of cultural industry and tourism industry,summarizes the motivation and effect of industrial integration development,and puts forward the path selection of the integration development of the two industries,which lays the foundation for the research of this paper;The third part includes the third chapter and the fourth chapter.The former analyzes the value of Qi culture for the development of tourism industry,and summarizes the basic situation of Qi culture industry,tourism industry and their integrated development in Zibo City.In the fourth chapter,on the basis of combing Qi’s cultural resources and tourism resources,through the questionnaire survey,Qi’s cultural characteristics resources are integrated and refined to provide support for the choice of the follow-up integration path;The fourth part is the core content of this paper,corresponding to the fifth and sixth chapters.The fifth chapter is the most core chapter.Based on the theory of industrial integration,combined with the above-mentioned actual situation,this paper analyzes the path suitable for the integration development of Zibo Qi cultural industry and tourism industry from five aspects of resource integration,technology integration,product integration,business integration and market integration.The sixth chapter puts forward safeguard measures from the government,enterprises and market to ensure the effective promotion of industrial integration;The last part is the seventh chapter of this paper,which summarizes the research content of the article as a whole,analyzes the shortcomings of the existing research,and puts forward the prospects for the follow-up research,in order to better promote the integration of the two industries.Based on the theory of industrial integration,this paper uses the research methods of cultural resources,cultural industry and tourism to explore the motivation,effect and path of the integration of cultural industry and tourism industry.Taking Qi cultural resources and tourism resources as the core,this paper puts forward the path selection suitable for the integration of Qi cultural industry and tourism industry in Zibo City,so as to promote the transformation and upgrading of urban industrial structure,find new economic growth points,and realize the win-win development of the two.