The Study Of Designing Cartoon Images Based On China’s Ecommerce Network Brand

We live in an age of visual consumption, cartoon image in the art of visual symbols, enrich people’s spiritual and cultural needs. In the electronic commerce network brand brand image design, application and innovation of the cartoon image is the brand of the rapid development of the new method. In the design and aesthetic assimilation increasingly today, more and more application of cartoon image in the network brand, and constantly emerge by consumers familiar cartoon network original brand image. Day cat jingdong metal dog and cat "T" word "joy", even after 80, 90, become a representative consumer favorite network brand spokesperson. Cartoon image with its understanding of the design language and lively and lovely shape adjustment is hitting the fast rhythm of modern people, driven by consumption and quickly make the brand grow up very quickly.This article from the art design study, consumer psychology, marketing fundamental research perspective, based on the collected by the China electronic commerce network brand, summarized the cartoon image, sorting, description, analysis, to get to the cartoon image of Chinese e-commerce network brand overall understanding, understand the cartoon image application in China’s e-commerce network brand all kinds of the new general application situation, analysis of the mainland and the electronic commerce network in xinjiang brand, the application of cartoon image and detailed analysis and comparison for classic case; And then discusses China’s e-commerce network brand cartoon image design method; For the future electronic commerce network brand image shaping in xinjiang to provide an innovative design feasibility of enlightenment and guidance.With the rapid development of e-commerce industry in xinjiang, to create more good cartoon network brand image has become the most primary problem. Therefore this paper, taking the thorough investigation and study of this problem. First of all, to xinjiang electronic commerce network brand image to provide the theoretical basis of the practical guiding the network brand development strategy in the future in the application of cartoon image, so as to realize the innovation of the brand; Successful cartoon image for enterprise to bring the high commercial value. Secondly, based on the research of the cartoon network brand, innovation, improve the network brand awareness of xinjiang, to promote the development of electronic commerce in xinjiang.