Corporate Brand Cartoon Image Design Study Of "Internet +"

Nowadays,the new mode of cultural recreation has been led by "Internet+" era with a high-speed development.Corporate brand cartoon image is created with cross-border cooperation,which has been a normal phenomenon of corporate development.No matter the corporation is an Internet brand or a traditional brand,they both actively embrace the Internet.Developing cultural originality and creating cartoon image has been a new breaking point for their profit gaining.Besides,exploring a new way of brand design propaganda and establishing their own brand ecosystem.Traditional corporate brands of the "Internet+" era are facing survival pressure of new market choice,it is essential to foster an Internet mindset and seize the design tendency,in order to comply with the society trend and achieve a breakthrough transformation.With the social media channel of high efficiency and low cost,emotional expression design has been adopted by traditional corporation,which has made their corporate cartoon images rapidly entered into everybody’s daily life,and helped to get rid of the indifferent and rigid impression from consumers,and also favorably accepted.Design cases of domestic and overseas successful cartoon brand image have been studied,rich meanings of brand cartoon image from design stage to consumers,acceptance stage have been summarized by combining theoretical knowledge of design symbols and symbols’ propagation.Meanwhile,developmental history and current situation of brand cartoon images of traditional corporation and Internet corporation have been compared,universally applicable design elements have been dig out and good Internet design propagation methods of brand cartoon image have been investigated.Besides,for target youth consumers of traditional chemical corporate brand,design requirements have been investigated instructively,the design and extended design of one chemical corporation cartoon images have been completed.