Based On The Internet Environment Of Visual Design Research

The current development of China’s e-commerce market has been gradually improving and maturing. E-commerce market will face new challenges and breakthroughs, enhance good online shopping experience, and to increase the seller of brand development has become a new e-commerce boom.Whether or traditional brands Internet brand, branding work for businesses are very important and necessary. Is the essence of the brand products, to meet the needs and demands of consumers, the brand to meet consumer desires. Brand product sales can not be separated, it is how consumers experience a product sum. Brands can be summarized as synonymous with the product, like the name of each one of us is a status symbol in general. Unlike traditional brand of brand design, brand design Internet brands pay more attention to online visual display and a full range of emotional experience.E-commerce market, the first to open fresh food market with nuts brands. Based on the current domestic food brands parsing and planning, made Internet brand image design and characteristics of the status quo, and "July Scenery" as an example, the corporate brand image design Internet environment. To achieve "July scenery" as the center of the nuts visual brand image design and development, brand design quality purposes. We hope that the dissertation can effectively promote the Internet in China food brand visual identity development.