Research On The Application Of Cartoon Image In The Design Of Restaurant Brand Image

The influence of cartoon in modern society is not to be underestimated.Cartoon characters not only have a variety of age groups of fans,but also the related derivatives or brands have an immeasurable consumer group.Excellent cartoon images will have great attraction to consumers and great application value.However,as cartoon images possess certain artistry and warmth,they are more conducive to integrating their own artistic and cultural values into the brand,expanding the influence and affinity of the brand,and weakening the commercial atmosphere of the brand and the product itself,so it is not easy to generate resistance.Paladin crayfish brand image design is through the visual communication design to project an image of crayfish restaurant,the cartoon image design elements in the design,for the food and beverage brands,attract customers,increase the consumer satisfaction,loyalty,is the essential means to cope with fierce market,to shape a good brand image has played a crucial role in this process.Firstly,this paper analyzes and studies related theories of catering brand,cartoon image and brand image.Secondly,it demonstrates the role of cartoon image in catering brand image,and explores the design content and design principles of catering brand visual image design based on successful cases of catering brand visual image at home and abroad.Again,to the10 crawfish mainstream element,the well-known elements,history and culture on regional characteristics,such as analysis,and through the social network and the way of questionnaire survey about 10 crawfish,clear 10 crawfish brand image positioning,summed up the consumers perceive the deepest 10 crawfish deficiency in brand promotion.Finally,under the guidance of theory and based on investigation,the representative image elements of xuyi crayfish were extracted and sorted out to select the most profound elements of consumer perception.Then we start from the "knight-errant" brand and design the explicit factors and the invisible factors in the brand image design,so as to promote the brand of crayfish.In general,this paper hopes to provide meaningful reference for the design strategy of crayfish in xuyi from the research and practice of brand image design of representative cases...