Study On Brand Transmission Of Pet Electronic Commerce Website

With the development of Internet economy,people's consumption patterns are changing quietly.Online shopping has become a hot topic.No matter people's material world or spiritual world,they have made considerable progress.As pets enter more ordinary families,sales of pet related products continue to rise in e-commerce sites.From the perspective of the development of the electricity supplier industry,it is a good opportunity to develop a professional pet business platform.Compared with store and store,online shopping has more convenient operability,and in the context of the Internet economy,the brand effect of pet e-commerce is gradually forming.In this paper,I hope to make some suggestions on improving the brand effect and developing the consumer market through my own research,so as to promote the development of the pet business.This research is based on pet business website.Choose the spread of the brand as an angle to analyze how the pet business is developed in the external environment,and how to meet the challenges and opportunities in this process.This paper discusses and constructs the transmission mode of the pet e-commerce brand.After considering several factors affecting the brand communication,the final development direction and planning are determined.The following are the following parts:The first part,through the analysis and induction of the four types of pet e-commerce and the three stages of the spread of the pet e-commerce brand,and a detailed analysis of the competitive environment of the pet e-commerce brand,to explore the two characteristics of the spread of the pet e-commerce brand.The second part,through the comparison between the two pet e-commerce sites goumin.com and the epet.com,summed up the similarities and differences between the two brand communication characteristics and the reference significance for the future pet e-commerce.The third part,through the analysis of the characteristics of the pet business brand communication and the data analysis of the questionnaire survey,summed up the three major communication types of the pet business website.Combined with the development trend of pet business,the strategy of brand communication is given.