Brand Image Design Of "Beng Dou Zhang" Under The E-commerce Platform

E-commerce,which was produced because of the combination of information technology and business activities,has developed rapidly around the world in recent years and has gradually become a mainstream business behavi or.Therefore,it had a profound impact on people's production and consumption behavior,cultural communication and the country's economic development.Under this situation,due to the great differences between e-commerce model and traditional business in terms of package positioning,conception,presentation method,design principle,etc.,it is of great practical significance to study the image visual promotion design of traditional enterprises on e-commerce platform.Based on the study of e-commerce platform,with the help of literature review method,on-the-spot research method,comparative induction method and other research methods,this thesis makes an in-depth analysis of the market environment and product development status of “Bengdouzhang” brand and then interprets the new image of this brand on e-commerce platform from the perspective of visual design by combining the brand's marketing mode on e-platform.Through the analysis and research on the development status of Tianjin well-known enterprise “Bengdouzhang”,the author found that its visual image is not so perfect as it lacks systematicness,integrity and appreciation.Meanwhile,this thesis also discussed the visual image design of the existi ng packaging design box in the Taobao shop of Tianjin well-known brand “Bengdouzhang” and got a deep insight on the development of the well-known brand and the traditional culture it publicizes and promotes.Through the analysis of the development status of Tianjin well-known enterprise “Bengdouzhang” and the visual promotion design of “Bengdouzhang” brand on e-commerce platform,after upgrading the logo design of “Bengdouzhang”,the packaging of its products,and the pages of the official mall,this thesis organically combines the traditional enterprise culture with the modern economic model,effectively changes the oldness pattern of “Bengdouzhang” brand,and provides a research basis for its recovery in the modern market economy.