Repackaging Of The Chinese Time-honored Food Brand

With the so-er needs of the packaging, to stimulate the consumer’s desire to buy and increase the added value of the product, so as to promote better product sales. In short, the packaging of a product has a pivotal effect on promoting its sales.. At present, Yuanjiang "Yichang" as a with history and national symbol of China Time-honored Brand pastry, the blurred image of brand, packaging and similar products no difference, can’t reflect the cultural heritage of China Time-honored Brand. Therefore, this topic trying to combined with modern design concept and modern aesthetic elements, through the latest production technology, to the local bamboo culture national characteristic point, of Yuanjiang "Yichang" pastry brand packaging redesign, so as to enhance the overall image of the Yuanjiang "Yichang" brand. The Yuanjiang "Yichang" pastry image features and advantages as much as possible to show to the consumer market, to meet the requirement of contemporary mass aesthetic requirement is high and the operation of the market economy, to stimulate consumers desire to purchase and selling their goods to achieve the goal. This design aims to create a rich Chinese characteristic packaging design by digging the old brand image of the old brand with Chinese and local national characteristics.