Analysis On The Redesign Of Packaging Of Chinese Time-honored Brands

In the modern history of China,there are many brands that have experienced the long history and are still circulating.In the modern era,some of these brands have disappeared,but some have been revived with new looks.These brands were awarded the reputation of the old Chinese brand.These time-honored brands have witnessed the rise and fall of China's national industry and witnessed the prosperity and changes of the city.However,as of today,many time-honored brands have been lost in the reforms of the times and have encountered operational difficulties.Some old traditional brands have even disappeared into the historical stage.Social circles have also paid extensive attention to the issue of the survival and development of China's time-honored brands.The country has also introduced a series of policies to revitalize Chinese national brands.The advantage of China's time-honored brands lies in their long historical background.However,the disadvantage is that their brands are too old.Especially in the brand concept,it is obviously felt that there is a serious problem of brand aging in China's old brands,especially in the brand's visual design and packaging.This article takes the Chinese time-honored "Xie Yuchun" as an example.There are some problems in the visual packaging image design of "Xie Yuchun",which analyzes the inherent connection of traditional ethnic visual elements in the design of modern social brands.Reshaping the packaging design image of Xie Yuchun,organically combining tradition and innovation,and injecting new connotations into the packaging image of other old Chinese brands.