Based On The Brand Culture Of Tea Bag Packaging Design And Research

With the further development of information age and global economic integration, the pace of social development is more and more fast, efficient and convenient way of life is deeply affect people’s consumption idea and habits. The trend of traditional Chinese tea culture and its products are produced important influence, tea bag, and more and more get the welcome of people. Although China is a nation of tea, but there is a kind of "a man who knows tea varieties, tea brand" phenomenon, but the brand is important guarantee in today’s society meet the consumer demand. As one of the factors of brand, packaging and other brand elements of the integration of the media, occupies an important position in the brand marketing, it is both a component of commodities, are entities of the spirit of the brand core. Therefore, the value of tea bag packaging is much higher than the goods container functional properties, and more and popularizing the culture are inseparable.I work and study in the UK for a year, through in-depth knowledge discovery with tea as "national drink" in Chinese, English two tea powers in tea brand building, there are many different packaging design and consumer, etc. English tea at brand building, especially tea bag products, ingenious idea, exquisite packaging global marketing. Based on this, this article take tea bag packaging as the research object, draw lessons from the successful cases, analyzing the tea bag packaging design in building your brand image, promote brand promotion, enhance the role of brand effect, and summarizes the development trend of tea bag packaging.The author first in the introduction part expounds the purpose of this study, thinking, method and its practical significance; Secondly, in the research the theory basis for chapter mainly discusses the relationship between the product packaging and brand as well as the tea bag packaging design related theory; Again, in chapter analyzes the case analysis, YingReGan brand tea bag packaging design characteristics and its influence on their brand; After, by "tea" brand of tea bag packaging as a design project, according to the above analysis and research for the design of project practice, and analyze the design work; Finally give a summary to full text, draw inspiration.