Hand-drawn Illustration In The Application Of Chinese Herbal Medicine Packaging

With the rapid development of our country's economy, the enterprise has entered a critical period of transformation upgrade, product packaging design play an important role in the commodity marketing, enterprise competition is an important factor in gradually upgraded to product packaging design, and even become the decisive competitive factors. With enterprise transformation upgrades, product packaging has gradually evolved from the original attributes at a deeper level attributes, from easy to transport, handling, protection of goods, and other functions, is converted to shaping corporate image and corporate culture. Commercial development gives a deeper meaning, packing of goods through the packaging design and sales promotion behavior, better convert the value of the goods.Traditional Chinese medicine is the eye of the Chinese nation, constantly explore the crystallization of excavation is thousands of years. With the rapid rise of China's economy, industry of traditional Chinese medicine to keep up with the pace of The Times, the rapid growth, Chinese herbal medicine enterprise started on the route of standardization, scale, before some time trend of enterprise's strategy has failed to keep pace with the present stage, must change strategy to keep up with the pace of The Times, to create more profit in the fierce market competition. So Chinese enterprises gradually began to pay attention to the brand culture, pay attention to the brand differentiation, pay attention to traditional Chinese medicine packaging design, attaches great importance to the packaging of power, the power of the brand. In modern Chinese herbal medicine packaging design more and more diversified elements is introduced, in this context, hand-drawn illustration as an important way in packaging design, gradually become the indispensable part of Chinese traditional medicine packaging design.Drawn illustrations used in Chinese herbal medicine packaging design can be formed in the content, emotional expression and realization of commercial value transformation, also used in traditional Chinese medicine packaging design hand-painted illustrations can realize the spread of brand culture, value, and brand personality. Still exist in the traditional Chinese medicine packaging design brand appeal point not clear, brand awareness is weak, and the excessive packaging, etc., in the case of introduction of hand-drawn illustration can broaden the creative conception, form the integration in terms of images and rhythm, using hand-drawn illustration artistic forms, such as can form a comprehensive improvement and integration of traditional Chinese medicine packaging design. Face hand-drawn illustration interpretation of the essence of traditional Chinese medicine packaging, and enterprise culture, traditional culture, the public aesthetic perfect combination, such ability in the future design properly solve the problem in traditional Chinese medicine packaging design and perfect. Combining with the brand in traditional Chinese medicine materials, hand-painted illustration in the application of Chinese herbal medicine packaging design practice, from practice better innovation.