Research On Packaging Design Of Tourism Commodity Brand Image

As the scale of China’s tourism market continues to expand,competition between tourism commodity brands has gradually increased.As the first contact point between consumers and brands,packaging can quickly attract consumers’ attention and spread brand information,which is an important means of brand building of tourism products.In the research,it is found that local culture has unique differences and inheritance,which is the material and spiritual achievement of consumer identification.Incorporating local culture into the brand packaging design of tourism products,on the one hand,it can satisfy consumers’ high-level cultural and spiritual needs of tourism products,on the other hand,it can enhance the cultural power and beauty of tourism commodity brands and better shape them.Local characteristic tourism product brand image.This research comprehensively uses the knowledge of brand science,design,aesthetics,culture,tourism commodity consumption psychology,etc.,mainly using literature research,field investigation,case analysis and other research methods,to deepen the relevant strategies of tourism commodity brand packaging design.Research.The main content of the research is divided into five chapters,as follows: The first chapter is the introduction part,which mainly expounds the research background,significance,domestic and foreign research review,research ideas and methods;the second chapter is the theoretical basis,mainly for local culture and The theory of packaging design of tourism commodity brand is explored to clarify the relationship between local culture and packaging design of tourism commodity brands;the third chapter studies the status quo,mainly through related cases and field investigations,to analyze the problems existing in the packaging design of tourism commodity brands;The four chapters are the brand packaging design part,expounding the creative design strategy of tourism commodity brand packaging.The fifth chapter is the summary part of this study,expounding the preliminary conclusions of this study.The research believes that the packaging design of tourism commodity brand should be based on the following points: First,the refinement of the connotation of local cultural elements,the refinement and integration of local cultural symbols is the key and foothold of tourism product brand packaging design;second,the local culture The elements are integrated into the selection and design of the brand elements of tourism products.Thirdly,the local cultural elements are fully integrated into the design of visual language,packaging experience and packaging materials in the design of tourism commodity packaging,in order to establish a strong relationship with consumers.Brand association.