A Mock Interpreting Practice Of The New Product Release Conference Of Apple In2013under The Dynamic RDA Model

This interpreting report is based on the new product release which owns great popularityin today’s society, and this report is supposed to provide references for interpretation of othernew product releases. With people’s increasingly higher requirement of life quality, a varietyof different new products emerge constantly in order to meet consumers’ requirements. Andhigh-tech companies represented by Apple tend to regard new product release as the mainform of marketing methods as well as introducing new products. And this form is alsorecently applied by many companies in China. In the tide of all kinds of new products on thedomestic and foreign markets, the interpreters, as a rather essential role on the spot of theconference, will bring more market and profits for the company. The material is establishedunder this background and requirements.The conference is nearly90minutes long, and the source text and the translation texteach has more than10thousand words. The conference are mainly about Apple’s recentdevelopment, product outcomes, product characteristics and the future development, and theemphasis is concentrated on the promotion of new products and of new mobile operatingsystem. By means of professional terms, easily understood language with logic and infection,certain spot and marketing effect was well achieved.In recent years, Paris interpretive theory,“cognitive load model theory” put forward byGile and Anderson’s “cognitive intelligence development model” have a huge impact on thedevelopment of interpretation theory. However, interpreting dynamic RDA model recentlygives a detailed analysis of the process of interpreting from the interdisciplinary perspective,which helps to systematize and concretize the previous research on interpretation. And thismodel has not only opened up a new perspective for interpreting theory, but also carried on the micro and in-depth research for interpreting practical activities. The mock interpretingpractice, under the guidance of RDA model which helps to solve specific problems ininterpreting practice, also provides the certain example of the RDA model theory.