Research On The Construction Of Enterprise Culture

Under the specific social and cultural environment, Bank’s enterprise culture is acomplex of various ideologies, involving that values, ethics and standard of behaviorin the business management practice which is created and kept up by the bank’sleaders and all staff. And it is also a bank’s image in the operation process for a longtime. Enterprise culture has become core competitiveness for an enterprise. ICBCranks itself in the core position of banking industry in China. So, the construction ofICBC’s enterprise culture has become the focus of today’s financial circles.This paper closely grasps ICBC’s enterprise culture construction, including thebasic elements and the necessity of system construction. We direct at the presentsituation and malpractice in system-construction of ICBC’s enterprise culture. TakingYunnan ICBC as an example, this paper puts forward new management idea andrefines the core values, and it also gives practical Suggestions for Yunnan ICBC’svision and market positioning, native enterprise culture construction, brand imagebuilding, and which mainly involves system-construction and implementation plan ofYunnan ICBC’s enterprise culture.Industrial and Commercial Bank of China (ICBC) shoulder the missions that Heprovides excellent financial services, customer service, return on shareholders, staffachievements and contributions to society; His vision is the most profitable andrespected world-class modern financial enterprise; He adhere to values of integrity,humanity, robust, innovation and excellence. As a branch of ICBC, Yunnan Branchalso adheres to the same faith. The development of an enterprise must be combinedwith its specific environment; therefore, Yunnan Branch must incorporate enterpriseculture with local features, for enhancing the core competitiveness of the Yunnanbranch.Yunnan Branch integrates geographical features with the prowess of ICBC, toprovide quality services to its customers. He will efforts to build financial servicesbrand of rich Yunnan specialty, and his faith involves markets, customers, human resources, risk control, innovation, strategic management and efficiency, and hispurpose is to realize the value of the business.