A Study On The Cultural Construction Of Commercial Banks In China

The enterprise culture is the accumulation, in the long-term developmenthas been widely recognized and follow the staff’s core values. The enterpriseculture to enhance employee cohesion, enhance the competitiveness ofenterprises, plays an important role in promoting the development of enterprises.The Commercial Bank of our country as a modern financial service enterprise,plays a more and more important role in supporting the economic construction,services to the people livelihood, especially with the development of China’scommercial banks, commercial banks, the unique culture gradually formed andperfected, as commercial banks to participate in market competition, to improvethe level of management "the soft strength". Therefore, constructing thecharacteristic culture of commercial bank system, the objective need to enhancetheir competitive strength is the commercial banks to adapt to changingconditions, in the future, but also a strategic choice for sustainable development.Only attach importance to culture construction, strengthening culturalconstruction, building a culture of innovation, to enhance staff cohesion, culturalachievements can be transformed to promote commercial bank development ofendogenous power.First of all, from the commercial bank culture connotation, basic contentand main function, points out the cultural construction of our countrycommercial bank is a long process, it is accompanied by the development ofcommercial banks grow along the way. Throughout the course of developmentof commercial banks in China, is a continuous improvement of service, enhancethe overall efficiency of the process, is also a continuous strengthening culturalconstruction, forming the cultural characteristics of the process. At present, anumber of condensation of the construction of modern commercial bank culturevalue and the humanistic spirit of the brand has been formed, and gradually winsupport among the people, the commercial banks to expand the social visibility,the formation of market competitiveness, will undoubtedly have a positive role.Thus, reveals the necessity and importance of cultural construction in commercial banks. Secondly, the paper discusses the relationship betweenculture and the competitiveness of commercial banks, from the three aspects ofcultural construction is the effective way to enhance the core competitiveness ofcommercial banks, an important foundation and prerequisite conditions,expounds the functions of cultural construction in improving thecompetitiveness of commercial banks. To further clarify the commercial bankculture is one of the core competition of modern commercial bank. Third, theestablishment of culture at the commercial bank development strategy, theconstruction of advanced culture of commercial bank system, is an importantstrategy for sustainable development and the inevitable choice of commercialbanks in the future. In the framework of the strategy, put forward the main taskand goal of cultural construction in commercial banks. Points out that onlyaccelerate the pace of transformation and development, innovation and culturalconstruction, China’s commercial banks into modern financial service enterpriseculture characteristic, the core competitive advantage obvious (Group), in orderto adapt to the new situation of financial globalization, market, information, thediversification of competition and future development.The close connection is actual, according to the preliminary investigationof the information, to present the case bank culture construction business inChina as the focus, the status of cultural construction of commercial banks isanalyzed, put forward the idea of the overall culture of commercial banks,discusses four aspects of the cultural construction should be highly concerned,summarizes the effective path to create first-class culture system of commercialbanks, the specific measures and implementation at the operational level, themethods put forward their own views.