Research On Network Marketing Of Small And Medium - Sized Enterprises In Fujian Province

Since the beginning of the twenty-first century, as the network sweeping theglobe, from the market itself to businesses and consumers are a growing acceptanceof the change of networks, network marketing had begun, and because its uniquefeatures is becoming the mainstream of modernmarketing, regardless of themarketing environment, marketing is a conversion process. Small and mediumenterprises in Fujian Province marketing has opened up a new marketing idea becauseof network marketing.Few studies on the Fujian region for SMEs to the development of networkmarketing under the conditions of the network economy, small and mediumenterprises in Fujian in the implementation of network marketing evident shortage oftalent, capital shortages, backward technology, information lag, the old concept andmanagement level is lowrange of issues, and seriously affect the fast, stable andsustainable development of small and medium enterprises in Fujian, so thatcompetitiveness is weak overall, disadvantage in the competition in the market. Thispaper focuses on the theme of network marketing, analysis of the realities faced bythe SME network marketing in Fujian Province and Fujian Province, SMEs in thenetwork marketing recommendations and strategies.To fully expand the entire argument, I first described the network marketingtheory and research developments in domestic and international network marketing.And then analyze the characteristics of the SME network marketing, networkmarketing by comparing the network marketing and traditional marketing, largeenterprises and SMEs different to the difficulties encountered in the combination ofFujian Province SME network marketing status and Fujian Center of networkmarketing proposed recommendations and strategies for the Fujian Province SMEs innetwork marketing.