SME Status And Application Of Network Marketing

Information technology and globalization, Enterprise competition rules change, consumption and consumption habits change, traditional marketing theory is not entirely fit for small and medium-sized enterprises, the needs of market competition, know how to use the network marketing business also obtained generous returns. For 2007, PPG is a typical example, PPG, by virtue of the Internet such an advanced "weapons", in just two years will be a new small business (from the numbers, PPG can only be regarded as a small business beat the industry of the "Big Mac"-the younger, so small and relatively weak groups of resources, the correct use of good Internet marketing will provide an impetus to its rapid development.This thesis on Internet marketing concepts, history, features, content that has been discussed, based on the analysis of the small and medium-sized network marketing issues and appropriate strategies, and at last introduce A Huizhou network marketing company. The author hopes that dissertation concluded many years experience working in small and medium-sized network marketing possible problems, and related application strategy.Dissertation during a large number of case studies, market surveys, reading a lot of related books and in the same domain science papers, in the absence of a site collection on the Internet industry's latest developments. Final conclusion SME network marketing also exist many problems, but to make it in the current fierce competition in the market environment victory, you must make the Internet the weapon. The innovation of this thesis is the author better to bridge the gap between theory and practice, rather than purely theoretical research, the author had been sold to small and medium-sized network of practical application strategy and plan. Small and medium-sized enterprises in China accounted for more than 99% of the total, became our country's economy remains an important guarantee of high speed development, that could help them take advantage of Internet marketing, has important practical implications.