On The Social Function Of Micro - Letter From The Perspective Of Communication

Adapted to the modern "mobile life", micro-propagation has become the mainstream mode of transmission, WeChat carrier micro propagation by fragmentation of content, convenient communication channels, to provide users with a variety of "micro-demand." Today, mobile phones have become an extension of our visual and auditory, and WeChat reinforced this trend. After the emergence of WeChat has been its diversity, new features to attract a large number of users, enriching the user’s lifestyle and social way, expand social relationships to the user to provide a convenient, diversified channels, its diverse functions enrich the user social experience, enhance the user’s level of knowledge, gained more and more users of all ages. Data show that the current WeChat has become the highest active social media, and lead a new round of the electronic revolution.WeChat as a social tool itself is not the merits of good or bad, but its social function to play in the process of the individual and society has produced a difficult ignored. WeChat have become a daily necessity, even a new lifestyle. WeChat has other social media can not match advantage, they build social relationships not only to meet the social needs of multi-level user, the user’s extended circles, to show the user’s self-worth, giving users a lot of fun, but effective It enhances the government in power and governing efficiency, stimulating economic growth and enrich the cultural connotation, and promote the development of society. However, as with any other new technology, WeChat for users and society a lot of convenience, but also led to some negative effects can not be ignored. For example, the community had a moral weakening accelerated the spread of rumors, provide for criminal frequent soil, but also triggered a user’s social anxiety, loss of self, lack of empathy and psychological pressure on the social and personal development adversely influences.This article will be in the context of micro-propagation, with WeChat social function analysis, using literature analysis, comparative analysis, case analysis and descriptive methods in-depth discussion on the WeChat social function, explain Viewpoint from Communication Science positive and negative effects of WeChat social functions caused, and the negative effects it produces in-depth thinking. By analyzing the WeChat social function caused negative effects, then put forward feasible countermeasures for guidance, to the adoption of this study, to make up for the current lack of WeChat function of the micro level, and provide a theoretical reason for the current different phenomena users WeChat caused thereby user guide WeChat social "rational", has a certain theoretical and practical significance.