| 2011 is the first year of WeChat,the user volume within a year to achieve a leap from 0 to 100 million,then every five months to grow 100 million.With Wechat be an increasing important role in the college students' lives,Wechat Moment is more and more influential.Researching university students of a university as questionnaire objects.After defining the core concept of WeChat Moment,this paper analyzes the influence of current WeChat moment on the daily life of college students.Then,the correlation analysis of the selected subjects was carried out by using SPSS 19.0 statistical analysis software.The results show that college students' self-satisfaction and self-improvement motivation has a positively influence on the Wechat Moments' impact.College students' social comparison tendency has regulation on the strength of comparison motivation and Moments' impact.Then on the basis of empirical analysis,the author puts forward the suggestions on how to use the network of WeChat friends.Colleges and universities should pay attention to the platform of WeChat friends circle to enhance the new media literacy of college students;actively play peer effect,cultivate excellent college students opinion leaders;use WeChat friends circle transmission mechanism to meet the self-improvement of college students motivation;create excellent friends circle culture,The atmosphere.The innovation of this paper lies in the introduction of social comparative theory into the research of mobile Internet community,which has important theoretical value and application value,which not only enriches the research contents of social psychology,but also provides counseling for psychological health education and social psychology institutions. |
PDF Full Text Request