| In the media age,WeChat Lucky Money is one of the important carriers of interpersonal communication.This study WeChat Lucky Money for content,with the aid of the theory of interpersonal communication,tries to analyze WeChat Lucky Money brought about by the new changes in the process of interpersonal communication,and makes a prospect for future development trend of WeChat.The full text is divided into seven parts.The first part is the introduction,and discusses the research status,research significance and innovation of this paper.The second part is the retrospective analysis of WeChat Lucky Money from the historical dimension.The third part,from the perspective of the situation,analyzes the interpersonal situations constructed by WeChat Lucky Money.The fourth part,from the perspective of interpersonal communication,analyzes the social functions of WeChat Lucky Money.The fifth part,from the perspective of the audience psychology,analyzes the psychological needs of the audience facing the red envelope.The sixth and seventh part is the prospect of the future development of WeChat Lucky Money and the conclusion of this paper.According to the research,the situation of WeChat Lucky Money is multivariate,mainly in the three categories: happy situation,point-to-point,group pressure.In the process of interpersonal communication,WeChat Lucky Money has functions such as social,symbolic and ritual communication.The main reason for the use of WeChat Lucky Money is the psychological need of conformity psychology,game psychology,sharing psychology,self-satisfaction psychology,and maintenance of social emotion.WeChat Lucky Money future development could further consolidation in the content-"social",pay + content,social + scenes on further enrich-"face to face a red envelope,expand online payment".But it should also focus on strengthening regulation,improving regulation and regulation,and strengthening government oversight and industry self-discipline. |
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