A Study On The Crisis Communication Of China 's Prison Public Image In The Context Of New Media

Any organization should face up with crisis unavoidably,just like people face up with setback.The jail is the national instrument of violence, is also the national execution of punishment institution, which also face up with crisis.Prison crisis includes many types,which includes reason of prison inmates 、 contradictions caused by internal management crisis,and which also includes the public image crisis of criminal violence、prison break、prison suicide. The study examine the prison public Images in the context of the new media. And the study focus on strategies in crisis communication.The new media is a relative concept.After traditional media such as newspaper、radio and TV, The new media is developing new media forms which Include network media、mobile media、 digital TV and other media.Since recent years, with democratize goes deep into process of legalization in our country,traditional media and new media pay more and more attention to prison police,including obverse and negative report,particularly offenders escape from prison and some information Influence social order,new media,with its powerful image force will being diected againstthe prison.In order to deal with the crisis of public image and promote the harmonious development of the prison, this paper will sort out the types and characteristics of the public image crisis, and the study focus on strategies in crisis communication in the context of the new media.