Research On Personal Information Security Strategy In Large Data Environment

There is no doubt that big data has been a hot topic. When people enjoy the convenience brought by the big data, they also face the threat of personal information security. And the lack of legislation, the lag of technology of information security, the lack of self-discipline and the weakness of personal protection consciousness, increase the personal information infringement problems. Therefore, it’s imperative to understand the problem and dilemma of personal information protection in big data environment comprehensively and to solve these problems.Based on the existing related books and literatures, this paper firstly analyzes the characteristics and connotation of big data and determines the scope of personal information protection. Then this paper describes current situation. Finally this paper determines the principle of the personal information protection, and in allusion to the problems and difficulties, proposes synchronous follow-up of relevant laws and administrative supervision, strengthen self-discipline and safety input, improving the high data security protection technology and the users’ information security literacy,in order to effectively protect personal information effectively in big data environment.