Research On Chinese Newspaper Group Strategic Transformation Of The Internet Age

In recent years,with the continuous development of technology and the gradual popularization of Internet equipment,China has entered the real sense of the Internet age,the whole society's productive forces and production relations have undergone profound changes.In the process of development of the Internet industry,the traditional newspaper media suffered a serious impact,the audience lost serious,advertising revenue fell sharply,many traditional newspaper media was forced to stop or hang,the traditional newspaper as the main body of the development of China's newspaper industry encountered unprecedented the challenge.In August 2014,the Party Central Committee adopted the relevant documents on promoting the integration of traditional media and new media,and promoted the transformation of the traditional media with the policy advantage.In this case,the major newspapers nationwide groups have taken measures to seek new strategic development.Liaoning daily media group in this process is walking in the forefront of the strategic transformation of the national newspaper group,this article through the Internet era of China Press Group strategic transformation analysis,and Liaoning daily media group for the case of key research,hope to this is the China Press Group Internet transformation to provide some reference information.This paper starts from the significance of the transformation of China's newspaper industry group in the Internet age,and analyzes the characteristics of the information transmission in the Internet era to illustrate the importance of the transformation of the Chinese newspaper industry group with traditional newspapers as the main body,and the possibility of the development of the Chinese Newspaper Group And the necessity of analysis,and further pointed out that the Internet era of China's newspaper industry strategic transformation has important and long-term development significance.Then,the author analyzes the internal and external development factors of Chinese Newspaper Group in the new communication environment,and adopts the more classic SWOT analysis method to carry on the in-depth and detailed analysis to the advantages,disadvantages,opportunities and challenges of the strategic transformation of Chinese Newspaper Group in the Internet age Analysis.After three parts,this paper takesLiaoning daily media group as an example to study the concrete direction and measures of Liaoning daily media group's strategic transformation in the Internet age and the problems in the process of transformation,and carry on the strategic transformation of Liaoning daily media group Thinking and put forward some suggestions,hoping to Liaoning daily media group's Internet strategy transformation experience and lessons for the development of other traditional media to provide some reference value.In this paper,through the study found that the Internet era Chinese Newspaper Group strategic transformation is not a simple sense of the newspaper and the Internet,but should be based on media integration as the starting point,from the internal structure,media content,communication channels,the audience market and capital operation To carry out all-round change,to achieve multi-dimensional,deep-seated breakthrough development.Only in this way,Chinese Newspaper Group in the Internet era with the help of new communication technology and related policy advantages to enhance their profitability,to restore and enhance public opinion influence.