The Impact Of Social Media On Archival Publicity And Its Countermeasures

With the development of modern network technology and the progress of science and technology social media came into being, the birth of the social media brought profound changes to the way of the communication in modern society, social media has been developed rapidly in short decades, in our country, social media has hundreds of millions of users; With the rapid development of social media, social media’s influence on archives propaganda work is more and more profound, so the effects of social media on archives propaganda work for research is particularly important. This paper, by means of investigation and analysis of data, to reveal the social media opportunities and challenges for the work of archives publicity and archives propaganda work according to social media to the influence of the two aspects of countermeasures are put forward. In addition, this paper introduces application of social media file archives department propaganda work abroad successful experience for our country archives in response to the impact of social media on archives propaganda work provides a useful reference.