A Study On The Characteristics Of "Wonderful Work" In

IQIYI as one video portal, in recent years broke out in the field of self-content, it has become a self-made content king, but also to create a distinctive brand of entertainment. 2014 new on-line program "wonderful to say", but set off a homemade frenzy. "Wonderful said," Even though the program "wonderful" as the core, but with the wonderful name "wonderful" name, is actually a wonderful form behind young Thinking about this era hot topics of their own values and defense of the pluralistic world of interpretation.Taking IQIYI homemade program, "said the wonderful" features for the study, read a lot of papers and books, and then summarize the summary of the paper obtained theoretical support from both the transverse and longitudinal comparison compares two aspects comprehensive explanation of the program in the content, form, marketing features. Finally, the network self-enlightenment programs as a foothold, while deepening the thesis topic.The first chapter IQIYI homemade program "wonderful saying" an overview of the definition of the characteristics of the program were defined, from the background of the program, audience targeting, audience effects were described system.The second chapter to a detailed analysis of the characteristics from the content of the program. Start a program element characteristics were discussed in detail, followed by a detailed analysis of the integration of three major cultural characteristics and a Taiwanese variety show.The third chapter discusses in detail the characteristics of the form of the program. From the organization of the program flow, in the form of audio-visual language, character set in the form of three major aspects analysis, the system discussed in the form of special programs. It also points out the shortcomings that exist in the program, so as to provide a theoretical basis for the fifth chapter.The fourth chapter analyzes in detail the characteristics of marketing from the program, the first of the concept of marketing model defined. Analysis of the new model, analysis of brand image online advertising program created in the multi-channel revenue streams. Also pointed out the shortcomings of the program, proposed corrections policy.The fifth chapter is analyzed from the "wonderful saying" inspiration to Chinese video sites regard. Combined with lack of previous chapters raised, given the appropriate strategy. From the analysis of big data to adhere to the original, and strengthening government regulation, a reasonable guide norms, the system explains the inspiration for the future development of video websites.The conclusion is a video site on the status and characteristics of the new media and the two aspects of the program are summarized.IQIYI homemade program "wonderful saying" set an example of industry, it adapts to the network environment, highlighting the characteristics of the network, setting a record made of the program as well as a variety show. "Wonderful saying" as a benchmark homemade program, emphasis in the program expressed debater views, emphasizing the quality of the program, focusing on the social impact of the program, exposing young people and traditional values of this society’s attitude subversion.