A Study On The Artistic Derivatives Of Museums Under The Consumption Age

Under the background of the consumption age, people’s consumption object is no longer limited to the material products. All elements with the social features will be transformed into consumers’demand.The museum with the commodity attribute has not only become the consuming public places due to the potential of its huge cultural capital, but also has influenced and attracted more social resources to participate in the museum industry capital operation.Art derivatives emerges as the times require in this environment, its emergence and development has made up the public’s longing of artworks with the unattainable prices, it has been a universal platform of contacting and understanding artworks. Ordinary consumers through the contact of art derivatives have made innovative artistic concepts and exquisite aesthetic temperament into the daily life, and to continuously improve the public’s aesthetic.At present, the market of art derivatives in China is still in the embryonic stage, through the research and exploration of museum of art derivatives, I hope that the value of art derivatives in the consumer market to be highlighted. Furthermore, the aim of this paper is to enhance people’s spirit of art pursuit, expand the brand value and significance of the museum by the platform of the museum, and the better to perform service to the public, to return to the contemporary mission of mass and mass culture.