Research On The Relationship Between Image Communication And Network Public Opinion Development

This paper from the perspective of image transmission, analyses the elements in the process of image transmission and the relationship between the influences of the development of public opinions.First of all, respectively, for a basic understanding of image and its transmission, network public opinion and its influence factors such as the basic content introduced one by one, then to the mainland children in Hong Kong with the street let the case as the introduction,deeply discussing the image transmission of network public opinion in the development of three aspects:image essence, waiters, audience characteristics study of relationship between each factor, and it is concluded that the generation and development of public opinion, the results of three phase and popularization of graphic communication, media and the audience on the relationship between the image interpretation from three aspects.The full text is divided into five chapters:In the first chapter, the research significance of this paper, the research background, research design and methods, as well as the literature review were expounded.In the second chapter, introduces the basic knowledge of image and its transmission, respectively from four aspects:image, image classification, image transmission, and the nature of new media image, clear the meaning of their definition of the detail analysis on specific content to do the internalization theory foreshadowing for the development of this subject.In the third chapter, this chapter elaborates the network public opinion and its influence factors. First of all, through public opinion, the social public opinion and the contrast of network public opinion, the accurate definition of network public opinion, and analyzes the relations between and among which highlights the characteristics of network public opinion. Then on the basic factors affecting the development of network public opinion has made the thorough analysis, it is concluded that the Internet, media, content three aspects has the important influence to the development of network public opinion. The content of this chapter is for the object of the same theory foreshadowing.In the fourth chapter, this chapter is the research emphasis of this paper. This chapter to mainland children in Hong Kong with the street let the case for the introduction, in case the statement in the first place, then deeply discusses the image from the perspective of image transmission and transmission of network public opinion of the effects of various factors, and compared the relationship between each factor is further explored. Combining case separately from the image essence, appeal, three sections of the audience characteristics, relying on culture, people a meaningful exchange, information from the image ontology spread out, images and text combined with transmission of information, new media, audience of image transmission control of image interpretation and so on four aspects specific describes the image transmission of network public opinion influence.In the fifth chapter, made a summary the full text, and accept the three levels of the fourth chapter final conclusion:the popularity of the network public opinion of the benefit from the image transmission; The development of network public opinion is the result of the media guide; The results of the network public opinion is subject to the audience of image interpretation.