The Effect Of Network Public Opinion On The Communication Of The Image Of Police

In digital, informational, media-oriented society, people’s perception of the worldand the understanding of the world are changed profoundly by network. The originalgeneral audiences who accept the information passively change into taking theinitiative to publish information actively, so the right for speaking really falls in thehands of everybody. Due to the nature of the network media, network media inheritthe advantage of the traditional public opinion, at the same time, also continue theadvantages of the network, and it has gradually become the best channel for people toparticipate in the political, economic, cultural and social life. Network of publicopinion has gradually become an important mechanism that builds a modern civilsociety, to give people the opportunity to participate in social change. Network ofpublic opinion has played an important and complex role in the change of people’slifestyle, living condition and even the concept of thinking. Network of public opinionis disseminated through the network of virtual space, pointing to public events involvethe interests of all citizens actually exist in real life, and it is the universal opinion andexpression of Internet users in a certain time and space, and is given the typicalcharacteristics of the "grassroots" by the published zero-threshold access features ofthe network, thus regarding network of public opinion as the sound from the lowestlevel people, has considerable social influence.The police is an important force in administration of public security and criminaljustice, and is often in the place that exist much contradictions in social, so peoplehave the inherent attractiveness to it. Compared with other government departments,police work is closely linked with the livelihoods of the masses, that is about thehousehold registration management, traffic management, to the public securityadministration and criminal law enforcement management and so on, everyone in lifeis inevitable to come into contact with police. The police can be said to have the mostdirect contact with the general public and are the state officials who contact thegeneral public most frequently, but it is also the group getting most negativeevaluation.The concern of the network of public opinion against the police has never ceased,and network of public opinion played an important role in the spread of the image ofthe police. The network of public opinion disseminates a positive image for the policeand promotes the image of the police; it played a positive role in diverse interpretationand sound development of police. However, network of public opinion has broughtthe inevitable negative effects on the image of the police. The counter centralizationand anonymity characteristics of the network of public opinion lead that the image ofthe police often can not get a real and objective dissemination. Network of publicopinion is often filled with rumors and gossip about the police, which filled withirrational emotions and lead to group polarization and the inflexible impression of thepolice as time passed. The inner contradiction between the network of public opinionand the image of the police led to the deterioration of the image of the police. This paper discusses the positive and negative effects of network public opinion in thespread of the image of the police, and analyzes in-depth the intrinsic relationshipbetween the network of public opinion and the image of the police and the reasons ofvarious contradictions, and ultimately provides the methods about how to solve thenegative effects that network of public opinion against the police of the image. Thispaper starts from the two aspects of Internet users and the police, in order to improvethe quality of police and users of the media literacy, and to promote positiveinteraction between the two sides, and to improve the environment of public opinionand legal environment, effective improving police image in the overall environment.