Yangtse Evening Post:Series Reports On Jiangsu(Nanjing)International Automobile Exhibition (2012)

Nanjing has its superior geographical and cultural backgrounds to hold the International Automobile Exhibition. Jiangsu Province owns a prosperous economy, superior human environment, and its residents’income is generally higher. At the same time, its motor consumption has been at the leading level in our country; Jiangsu is also a car producing province has numbers of car brands. The motormotive industry is an important and dominant industry in Jiangsu, and it forms a group of distinctive special vehicle and auxiliary parts key enterprises. In the meantime, the government vigorously supported for the celebration of the International Automobile Exhibition by many ways such as policies and area supporting to highlight the new results of the development of motormobile industry, stimulate and guide the growth of motormobile consumption. To this end, the Yangtse Evening Post organized the Nanjing International Automobile Exhibition for a special purpose, and strived to build a communication platform for car manufacturers and consumers using their media influence advantages to spread the message and guide the consumers. The newspaper also hewed out a special edition keeping reporting the show with careful planning. It formed series of reports of Jiangsu (Nanjing) International Automobile Exhibition finally.In this paper, I carried out a detailed analysis and explanation for the entire formation process of the works. The main contents include:the background of selected topic, the introduction of its significance, the initial program of reports, the planning of specific programs, from the preparations to the interview specific implementation to screening materials, traces of the entire process, the illustrate of the dissemination effect when news printed in the newspaper, summing up the reflection of the problems, putting forward suggestions for improvement. It will provide some reference value for the next automobile exhibition coverage, also offer certain operation reference for apprentice journalists.The article is different from the usual pattern in Sino-foreign automobile exhibition reports focusing on the cars, converting report perspective. It lets visitors to be the protagonist to say something about the cars and themselves. It presents the visitors’consumption concept by mining stories of visitors on the scene, thus reflecting consumption status of motor market from the side and the people’s demand for motor.It works on car consumer guide and creating the car culture. It turns scattered reports to the special report in the form of reports making up the shortcoming of lack of attention on the motormotive industry. Application of integrated interviews ways such as visual interview, direct interview, tracking interview can change the data and specialized vocabulary to contagious language, letting automobile exhibition reports acquire a completely new outlook, and be close to a wide audience.