Mobile Media Application Design Based On Chinese Visual Elements

China is an oriental country with five thousand years of splendid history and culture, and its long history and culture of the traditional culture has a great significance and practical value, Chinese visual elements as the representative of Chinese culture can not only play a role in cultural protection, inheritance and education in China, but promoting the national image and promoting the competitiveness of national culture in the world. However, the traditional media forms have gradually become rigid, it cannot carry out the dissemination of cultural information by the way of the culture acquisition habits of the contemporary people. Mobile media as the latest fifth media has the features of media diversity and interaction, and it can reflect the Chinese cultural connotation by visual elements from every perspectives.This thesis is based on the Chinese visual elements of the mobile media application design as the research subject. The mobile media design process is the thesis`s research process, so that to sum up a set of mobile media application design method based on Chinese visual elements which can meet users` needs, conform to the development of the times and the aesthetic trend and with higher cultural information transmission efficiency.In research methods, the author research on mobile media application and the related content of Chinese visual elements, and fully integrated with its concept, content and characteristics, and finally sum upped the design method of mobile media application based on Chinese visual elements, and by the way of practicing of the work of the proposed theoretical approach to test, to lead to the secondary leaps in the final design theory.In the innovative aspects of the research, this thesis summarized the method of Chinese visual element design in mobile media application design from the selection of the cultural entry point and the presentation of elements of Chinese visual elements in the context of mobile media and user Research and so on. What`s more, this thesis will use the research and analysis of the results of theoretical research to the concrete practice, to feasibility and application value of the research results.Finally, the research of this thesis can certify that, for Chinese culture, to show the Chinese visual elements by the way of mobile media applications can effectively improve the communication efficiency of Chinese culture and strengthen the protection and inheritance of Chinese traditional culture and education as well. And at the same time, for mobile media applications, by integrating Chinese visual elements into their design can enhance the user’s interest in using, and make them with rich cultural heritage.