Research On TV Program Of Moral Construction

Since October 2011 SARFT issued "on Further Strengthening integrated satellite TV channel program management view" Moral Construction Program has sprung up on the TV screen, which has become an indispensable part.Our society is in transition. The emergence of new moral crisis..Because people need not only ample material life, but also the need to enrich the spiritual life. Media as a mouthpiece of the party and the people, entrusted with the responsibility to carry forward the theme of energy propaganda true, then the beauty in people’s minds how to motivate, how to do to make the "good guys look better," the theme of this paper is to study.This paper reviews the causes of moral Construction of the program, the development process and the status quo. The summary of the current moral construction of each uplink TV TV program to the table, the macro program into four categories: Moral and Legal news, about the good deeds class, emotional ethics classes and Public Service Announcement category.Secondly, analyzes the shape and the topic of the program, research a few stalls founded distinctive programs, and summarized their communication skills and success. In particular, the moral energy "deformed meter" in the spread of in-depth analysis.The third part of communication from the perspective of moral Construction Program of the propagation characteristics and social effects of the system described in the propagation characteristics of the media’s attention to take advantage of the TV with video effects, in terms of the social effects from idea to action is to persuade the processFinally, analysis of the development of the plight of such programs, and dissemination of mainstream values by comparing each program Contrast between Chinese and foreign, to make recommendations for the future direction of the moral construction programs.