The Application Of Daoism Culture In The Design Of WuYi Mountain Cultural Tourism Products

In recent years,with the development of tourism,cultural tourism has become the mainstream.And the country has promoted the design and production of cultural tourism and local tourism souvenirs.At present,WuYi Mountain has insufficient promotion of cultural tourism,and the design of local characteristic cultural tourism products is weak.Therefore,in order to change the status quo,it is necessary to implant the unique culture of WuYi Mountain,which is the sixteenth ’Zhen Yuan Hua Dong Tian’of Taoism.Taoism resources are plentiful that throughout the scenic spot,and Taoism culture has important status in the WuYi Mountain world cultural heritage.The author believe that the understanding of Taoism is the’first key’ to WuYi Mountain,so this paper takes WuYi Mountain Taoism culture as the research object,combine with the modern tourism products and carny forward the cultural characteristics of WuYi Mountain Daoism.Also,arouse people’s attention to traditional culture,and improve the propaganda promotion of WuYi Mountain national 5A scenic spot.This article use field investigation,literature analysis,questionnaire survey and other research methods to research and analysis WuYi cliff inscriptions,monastic buildings,Fairy Taoist culture and the present situation of cultural tourism products;Fully extract the sculpt,pattern,color elements of Taoism culture to conclude,reorganize and redesign,then integrate into the cultural tourism products;Using illustration design,graphic combination performance ways to design cultural tourism products contains with the WuYi characteristic,cultural,practical,ornamental and approachable.