An Analysis On The Role Of Involvement, Fusion And Construction In The Building Projection Art

In recent years, as a kind of rising technology, the building projection technology hasbeen used in the increasing field of holiday celebration, city image promotion works and newproduct advertising and so on. The art video will be projected to the landmark building facadeby the huge wall projection. The pictures transformation, sound cooperation will make animpact beyond imagination.It will bring the audience in a wonderland of visual impact andexperience. So we say it is a very effective way of advertising and it can bring us very goodpublicity effect. Now, the building projection technology gets people’s attention more andmore in China.This article will analyze the building projection technology mainly from four aspects.First is an overview about the research background and research significance of the buildingprojection technology. The second is an analysis of the involvement of cultural andcommercial elements. The third part is an analysis of the “Fusion” in the building projection.It includes the fusion of art and technology, the fusion of images and architecture, the fusionof sound and visual’s art and the fusion of media and environmental art four parts. Finally isan analysis of the construction of building projection. It has the to construct a kind of art formof sensual pleasure that pay more attention to Sensory pleasure and to Construct the openmedia space two parts.