Self-image Of Real Estate Landscape Architecture In Changsha

In this paper, Changsha estate landscape’s self-image as the research object, analyzes the current development of the real estate landscape image. On the basis of the real estate landscape design by introducing the image of science, urban image theory, demand theory, the background of the real estate landscape image produced in Changsha, development, design ideas and inspiration, and the East Branch·yard as an example case studies. Among people demand for landscape image as the core, the image of the judgment and thinking to guide the creation of new real estate landscape design.Changsha influence factors shaping the real estate landscape image and made Changsha estate landscape Portrayal specific measures and countermeasures from the government, businesses, the public level, from the point of view of the main object. In this paper, a total of four chapters. The first chapter introduction, this article discusses the research background, research, research methods, topics purpose and meaning, and clear methods and ideas. The second chapter is a literature review of relevant research to define the concept of an object, a preliminary analysis of theoretical studies, summarized and landscape image-building experience and inspiration. The third chapter analyzes the real estate landscape image-building in Changsha overview. Chapter Four case studies from the basic display of both landscape image analysis Jinke·Oriental yard landscape image-building, especially in terms of the status of environmental construction and landscape issues. The fifth chapter is the conclusion, against Changsha estate landscape image problems, an obligation on the government departments, businesses, the public and other subjects, respectively, and need to be undertaken to improve the proposal.Real estate landscape self-image structure model used in this study conducted in the East Courtyard survey questionnaires80parts,80valid questionnaires were recovered and returned questionnaires further statistical collation, factor analysis. In conclusion, the study results are as follows:(1)Real estate landscape image is a multi-dimensional, multi-layered organic relatively complete system that can be analyzed from both internal factors and external factors, mainly by the concept of identification, behavior recognition, visual recognition of three elements. Internal factors include:local analysis, alternative image analysis, audience analysis, competing relationship analysis, location analysis, image overlay and shielding analysis. External factors include:real estate logos, olfactory system, auditory system, color, standard font, may limit the materials and resources and application symbol systems.(2) From the consumer image of each of the real estate landscape cognitive evaluation point of view, they Changsha estate landscape image of geographical and cultural values, habits, traditions and other factors affect the concept more obvious, the new Chinese landscape better allow consumers to get a sense of belonging.(3) Remain the same. Research on the design, the final analysis on human research, research needs, and the needs of people left the study is clearly empty, untenable teaching. Landscape image problem solving theory on the basis of demand, the official we do now, but also we need to work together.(4) In order to achieve the image of the real estate landscape, we must explore the traditional culture of the nation, but also the courage to accept new things, the introduction of a new culture, only the self-image so that it can make an inherent drive the development of Chinese Landscape Architecture force.