Blue Prints In The Tourist Souvenirs Design Innovation

As a famous coastal city of Qingdao, often because of its rich tourism resources to attract tourists, Qingdao tourism resource development and exploration process, the development of tourism souvenirs lag, there is no good to highlight the characteristics of Qingdao city. There are many problems in the tourism resource development in Qingdao, in the tourist souvenir production, Qingdao is also insufficient presence in this series. According to the current industry situation, for tourist souvenirs of the development, production often rough, high degree of similarity to imitate the country. Artistic concept behind the low real souvenir artistic appreciation value. Development of tourism souvenirs on the market for less than the market potential has not been fully played, Qingdao as a heritage town blue cloth, blue cloth as a traditional textile technology, itself also has high artistic creativity, according to the current needs of the times and the arts aesthetics, innovation reflect new Qingdao topic of souvenir designs. This paper from blue cloth souvenirs market demand, functionality, ornamental, tourism resistance to innovation, to combine the classic case analysis been demonstrated. The blue print of environmental, aesthetic, practical and rational use of the Qingdao souvenirs design innovation, and establish prolong the product life cycle, not only inherited the traditional culture and innovative Qingdao tourist souvenirs, both to protect the environment and the development of tourism.