Study On The Intention Of Low Carbon Tourism Behavior Of Island Tourists

The low-carbon economy has not only attracted the attention of all countries in the world,but also has become China's national strategy.Low-carbon tourism is a positive response of tourism in the face of low-carbon economy.Low-carbon tourism actively promotes the development of low-carbon economy.With the increasingly prominent problems of climate and environment,low-carbon tourism has developed rapidly and has become tourism.A hot spot in the research field.Due to the special nature of the geographical environment and the fragility of the ecological environment,the requirements for tourism activities are naturally much higher than those of other types of tourism.Therefore,for island tourism,it is necessary to develop low-carbon tourism.Although the research on island tourist destinations has been increasing over the years,there are few studies on the main body of island tourism.This paper takes the tourism subject as the innovation point,based on the positivist analysis,from the perspective of low-carbon tourism participants,namely island tourists.Starting from the low carbon tourism cognition as the starting point and the low carbon tourism behavior intention formation mechanism as the main research object,mainly using the planned behavior theory,etc.,constructed the island low carbon tourism behavior intention measurement model,designing the questionnaire and issuing the questionnaire to obtain First-hand data,through SPSS statistical software,the reliability data analysis,factor analysis,correlation analysis and regression analysis were carried out on the recovered data,and the results were summarized and summarized to explore the behavior of island tourists on low-carbon tourism.intention.The article conducts empirical research on Dongshan Island in Zhangzhou City,Fujian Province.The data analysis shows that the low-carbon tourism behavior of island tourists is influenced by their low-carbon tourism cognition,low-carbon tourism subjective norms,and low-carbon tourism perception behavior.Control and low-carbon tourism behaviors have a common impact,and low-carbon tourism behavior attitude has the greatest impact on low-carbon tourism behavior intentions,and the occupation,education level and monthly income of island tourists also have a certain degree of influence on their behavioral intentions.Aiming at the results of empirical research,the proposed shallow opinions on the development of low-carbon tourism in island tourist destinations will help to enhance the tourism attractiveness of low-carbon tourism in island-type tourism destinations.Paying attention to the low-carbon tourism behavior intentions of island tourists is beneficial to relevant government departments and tourism enterprises to grasp the low-carbon tourism intentions of tourists,increase the predictive ability of tourists' low-carbon tourism behavior.Therefore,it provides corresponding policy guarantee for the development of low-carbon tourism.