Haze Weather For Domestic Tourist Traffic And Tourists Research On The Influence Of Tourism Decision Behavior

In the new era,people’s pursuit of a better life has improved,and the requirements for the tourism environment have been continuously improved.However,the haze weather has seriously restricted this.Since 2014,the National Disaster Reduction Office and the Ministry of Civil Affairs have notified the haze weather that is harmful to health into the natural disaster situation,and the scientific research on haze has received attention.In the study of the relationship between haze and tourism,most of the studies have mainly studied the inbound tourist traffic.The research on the large-scale domestic tourist traffic is relatively insufficient,but in fact,Chinese tourists have higher perception of domestic haze.In order to analyze the impact of different degrees of haze on the domestic passenger flow,this study takes Beijing and Guangzhou as examples,based on the domestic tourist numbers and air quality panel data of the two cities in 2013-2017,to explore the haze weather and domestic passenger flow.The relevance of the quantity and its significance.On the other hand,on the basis of literature research on haze and tourism and tourism decision-making behaviors at home and abroad,domestic tourists are surveyed,and the haze perception is divided into haze traffic influence,haze destination image influence,The haze tourism damage affects three dimensions,explores the internal mechanism between it and attitude,tourism decision-making behavior,proposes theoretical models and related hypotheses,and uses SPSS19.0 and AMOS17.0 to statistically analyze the collected data and questionnaires.test.Finally,based on the research conclusions,relevant suggestions are put forward.Through empirical analysis,it is found that:(1)Beijing domestic tourism is affected by haze weather,and its domestic passenger flow season index haze weather elasticity coefficient is-0.529%,that is,every haze weather index changes by 1 unit,the passenger flow season index reduced(increases)0.529%;the seasonal variation of domestic traffic in Guangzhou is not significantly related to haze weather.(2)This article compares the tourists of four different types of travel destinations(business travel,family visits,sightseeing tours and leisure vacations)and finds that there is no significant difference in the perception of haze between different types of tourists,as far as domestic tourists are concerned.The degree of haze perception of all types of tourists is more significant.(3)The influence of haze on tourists’ attitudes and tourism decision-making behaviors is significantly different.The main manifestations are that business travel and visiting tourists have higher attitudes toward haze than sightseeing and leisure;business travel and visiting relatives The tourism decision-making behavior of friendly tourists is less affected by haze than sightseeing and leisure vacations.(4)The haze perception for tourists in haze weather,including the traffic effects of haze,the influence of the destination image of haze and the impact of haze tourism damage,have a significant negative impact on tourism decision-making behavior.(5)Attitude plays a partial intermediary role between haze perception and tourism decision-making behavior,that is,haze perception(the effect of haze tourism damage)will also have a significant impact on tourism decision-making behavior through attitude.