Research On Influencing Factors Of Tourists' Low-carbon Tourism Behavior In Tourist Community

Low-carbon tourism is a new fashion.Advocating low-carbon travel and developing low-carbon tourism are the inevitable requirements for sustainable development.The low-carbon tourism behavior of tourists is the key to develop low-carbon tourism and closely related to the low-carbon development of tourist community and the development and protection of sustainable tourism.Therefore,this paper takes Kulangsu that is a typical tourist community as the research area,empirically analyzes the influencing factors of tourists' low-carbon tourism behavior and its internal mechanism,in order to provide helpful suggestions for the cultivation of tourists' low-carbon tourism behavior and the development of low-carbon tourism in tourist community.This paper constructs a research hypothetical relationship model with low-carbon tourism behavior as dependent variable,perceived benefit and perception of recreational impact as independent variable,and community attachment as mediating variable.The sample data that were collected through questionnaire survey were analyzed by SPSS 21.0,and the results were as follows: Perceived benefit and community attachment have significant positive effects on low-carbon tourism behavior,perception of recreational impact has no significant negative effect on low-carbon tourism behavior,the average monthly income and the number of trips are the influencing factors of low-carbon tourism behavior;perceived benefit has significant positive effect on community attachment,and perception of recreational impact has no significant negative effect on community attachment,but the perceived conflict has significant negative effect on community attachment;community attachment plays a partial mediating role in the relationship between perceived benefit and low-carbon tourism behavior.Based on it,this paper puts forward some management suggestions for the development of low-carbon tourism in the tourism community: strengthen the propaganda and guidance of low-carbon tourism,increase tourists 'awareness of low-carbon tourism,and make low-carbon tourism behavior a kind of conscious;build and improve low-carbon tourism supporting facilities,launch low-carbon tourism products,improve the quality of low-carbon tourism services,and enhance the attractiveness of low-carbon tourism,increase tourists' perceived benefits,reduce conflicts of benefits for tourists,and promote tourists to show more low-carbon tourism behavior;strengthen the emotional experience of tourists,cultivate and enhance the community attachment of tourists.This paper further clarifies and enriches the concept of low-carbon tourist community,and analyzes perceived benefit,perception of recreational impact and community attachment as the influencing factors of low-carbon tourism behaviors,which provides a new perspective for low-carbon tourism research.