A Study On The Impact Of Tourism Involvement On Tourists’ Environmentally Responsible Behavior

The growing demand for tourism has brought unprecedented opportunities for the development of the tourism industry.However,the destruction and pollution of natural and social environment which caused by uncivilized behavior such as the destruction of scenic spots,nature reserves and the extinction of rare species,have seriously threatened the sustainable development of tourism.Sustainable development,as an unswerving strategy in the course of China’s modernization construction,has pointed out the direction for China’s ecological environment and resource protection.On June 7th,2019,General Secretary Xi Jinping delivered a speech entitled "Insist on Sustainable Development and Create a Prosperous World" at the 23 rd St.Petersburg International Economic Forum Plenary.He stressed that it is our unshirkable responsibility to adhere the concepts of green development and sustainable development,strive to build a beautiful home in harmony with nature,and leave a beautiful world of clear water and blue sky for future generations.Therefore,cultivating tourists’ environmentally responsible behavior is of great significance for the sustainable development of scenic tourism.This article takes the Yuntai Mountain Scenic Area as a case,and aims to explore the influence mechanism of tourism involvement on tourists’ environmentally responsible behavior.At the same time,place attachment is introduced as the mediating variable,and situational factors are used as the regulating variable for in-depth study,in order to provide feasible methods and suggestions for scenic area managers to effectively cultivate tourists’ environmentally responsible behavior and improve environmental quality.First,this article reviews related literature of tourism involvement,place attachment,situational factors,and tourists’ environmentally responsible behavior.Then,it makes assumptions and builds a theoretical model based on findings.Second,the article uses statistical tools such as SPSS19.0 and AMOS21.0 to perform descriptive statistical analysis,reliability and validity testing,correlation analysis and regression analysis on 312 valid samples collected in the field survey and draws following conclusions: Yuntai Mountain tourists involvement significantly positively affects place attachment;tourism involvement significantly positively affects tourists’ environmentally responsible behavior;place attachment significantly affects tourists’ environmentally responsible behavior;place attachment partially mediates the impact of tourism involvement on tourists’ environmentally responsible behavior;scenic environment policy has a moderating role between place identity and tourists’ environmentally responsibility behavior.Finally,based on the results of empirical analysis,this article puts forward efficient and effective management suggestions and methods for how to increase the tourist’s involvement,cultivate place attachment emotions andenvironmentally responsible behavior,and improve the scenic environment policy.