OTC Drugs Packaging Text Information Communication Design Research

This paper focuses on the OTC medicine packaging text information communication design research systematically through four parts: the first part of the research object of the paper is summarized, by analyzing the present situation of design issues, trends and significance, and puts forward the research of OTC pharmaceutical packaging information necessary design; the second part of this paper mainly based on these problems, targeted to research, OTC medicine packaging text information conveyed the communicative function and the basic requirements of content, text recognition, communication, scientific and normative guidance and do a more in-depth analysis; the third part, the consumer physiological and psychological needs as the starting point. Humanized analysis of OTC pharmaceutical packaging text message; the fourth part, from the design practice of graphic language, color language and related element The construction of the research and improvement of the project has played a positive role in promoting the design and practice of this topic.Through the OTC drug packaging text information to convey, so as to establish the level of information, standardize the visual process, and with the packaging structure design and other related elements of the integration of integration. In order to make the drug packaging in line with the aesthetic needs of functional, so as to improve drug packaging, improve the safety of drug use. Balance the function and spirit of the use of OTC drugs. In summary, the design scheme of this topic and the outcome of the case has been submitted to the the people's Republic of China State Intellectual Property Patent Office and has been applied for the success and utility model patent name: with the label on a bottle of bottle structure "patent number: 201520829773. As a conclusion of my graduation thesis.